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Topic 6 Product, Brands, and New Products – Swiss Army: Diversifying into the Fragrance Business
Case Study Questions
Question 1:
If you were Urs Wyss, What branding strategies would you recommend for the newly acquired fragrance business unit? Be specific and justify your answers.
(There is only one question for topic 6)
Case Study Questions
Question 1:
If you were Urs Wyss, What branding strategies would you recommend for the newly acquired fragrance business unit? Be specific and justify your answers.
(There is only one question for topic 6)
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